If he’s not careful, Will Ferrell could end up being a walking cliche. While his movies have never faced a problem of making money (unless its Stranger Than Fiction), they have of late faced a kamikaze-esque vision of quality. While randomness has been his forte, the recent spate in making comedies of specific sports, be they ice skating (Blades Of Glory), car-racing (Talladega Nights) or kiddies’ soccer (Kicking And Screaming), Ferrell’s latest is something of a new breed. Directed by first-timer Kent Alterman (who was executive producer on both Little Children and A History Of Violence, not exactly laugh-fests), this particular movie seems to have suffered from a particular lack of promotion the world over, almost as if the movie’s producers know that Ferrell is pull enough without having to bother with proper trailers, posters or pre-screenings for film reviewers.
But with opening weekend stats for the States currently residing around the $30 million mark, could they be right? Could Will Ferrell be the first step towards lowering the average U.S. film budget and highering the profit? Generally comedies are alot less to produce than practically any other genre, and Ferrell is already lined up for at least two other comedies in 2008, Step-Brothers with John C. Reilly and Tropic Thunder with Ben Stiller (and pretty much every other on-screen comedian you can think of), so Will could end up making comedies in the 00’s what cheap horrors were in the 80’s. This, by the way, is not a good thing.